Writing captions in your brand voice, every time

A caption is the only place your brand gets to talk. If it sounds like everyone else, people scroll past.

Write a voice guide in five lines

• Three adjectives that describe how you sound (warm, witty, premium)
• Words you love and words you never use
• How formal you are with your audience
• Whether you use emojis, and how many
• One caption you wish you'd written

Give every caption a job

Each post should either inform, entertain, or invite action. Decide which before you write, and end with a clear next step when it's an action post.

Keep it consistent at scale

Consistency is hard when many people write, or when you write at midnight. BrandefAI learns your tone from your brand profile and gives you three caption options per post so you can choose the one that sounds most like you.